Our team provided strategy, design, and marketing services to this nationwide program which served 706,000+ students in school year 15-16 at more than 13,000 schools. In 2015, we were commissioned to redesign the public face of the program with the goal of improving American youth’s view of the military as a viable career option. In 2016, DoD debuted the brand new ASVAB CEP.
U.S. Department of Defense
Social Media Campaigns